Blog

Emotions run high in racing. On a race weekend it's not unusual to see sheer elation in the same moments as complete devastation. Tears are shed, out of both joy and pain.

In the case of Bison Co-Founder Rob Lackey though, tears typically aren't an option! He's seen a lot of highs and lows over the years, so what event finally made him snap the drought and cry like a baby?

We’ve come a long way since our MotoAmerica debut just a few years ago. With that growth comes added pressure, stress and workload which can be hard to mitigate!⁠ In this blog, we pull back the curtain on the start-of-season scramble, and it's intense!

With NFTs permeating almost every industry throughout the past couple of years, it was almost inevitable that they would soon be seen within motorcycling, and now that is the case.For...

With six available options of brands/makes of compatible air vests, our AirHide equipped suits and jackets are the most versatile on the market. You may think this is too good...

If you're reading this you may have already made the decision to purchase from Bison, which is a great thing! But like varying models and trims of an automotive brand, there are several different suit options in the Bison catalog. Today we are going to dive into the differences in each model (Thor.1, Thor.2, Vintage Rebirth) and help you determine which is right for you.

At Bison, our mantra has always been, "We believe your gear should be a reflection of you." Each custom item we make has its own personality and makes a very definite statement about the owner...and their Bisonality!

The most unfortunate aspect of our sport and hobby is that gravity and physics sometimes team up to win the battle against our two tires, and we find ourselves on the ground.⁠ The good news is, in most cases, the repair and reconditioning process is simple — and you can do much of it right at home!

Super simple, inexpensive and doesn't require a whole lot of expertise. Just a little bit of patience! ⁠Whether you're looking to change a color, add an accent or repair wear and tear, recoloring your leather gear is simple and inexpensive.