Meet the Maverick Colorway.

Before anyone else does.

At Bison, we don’t design Colorways to chase trends.
We create them to express who we are.

We call that Bisonality — our point of view, our taste, our standards, and the way we translate all of that into custom gear.

The Maverick Colorway is the latest expression of our Bisonality.
It’s been designed, it’s in production, and before it’s released publicly, The Herd is invited behind the scenes to help bring it fully to life.

The Maverick Herdfunding Campaign is a limited opportunity to support the next Bison Colorway early, receive exclusive campaign-only gear, and be part of how this Colorway comes into the world.

This isn’t a discount.
It’s participation in the process.

HOW THE MAVERICK HERDFUNDING WORKS

Colorways are how the team at Bison brings our Bisonality to life — intentionally, thoughtfully, and without compromise.

Before a Colorway is released publicly, The Herd has the opportunity to step in early and support production through the Maverick Herdfunding Campaign.

By purchasing Bison Bucks (store credit) in advance, you help fund production of the Maverick Colorway. In return, you receive exclusive Herdfunder-only items, early delivery, and recognition for being part of this stage of the process.

This is not a pre-order.
This is not a standard sale.

It’s how we build at Bison.

HERDFUNDING TIERS

Each Herdfunding tier builds on the one before it. As you move up, you’re adding items — not choosing between them.

All Herdfunders receive:

• Bison Bucks (store credit)

• Herdfunder-only items tied specifically to this campaign

• Delivery before the public release

• A Herdfunder recognition patch included on applicable items

Each tier also includes a numbered Maverick Colorway art print illustrated by Ivan Caro, the New York City–based fashion designer who designed the Maverick Colorway and the entire collection.

$100 Herdfunder

• $100 in Bison Bucks

• Numbered Maverick Colorway art print by Ivan Caro

A simple way to support the creation of the Maverick Colorway and be part of this chapter of Bisonality.

$250 Herdfunder

• $250 in Bison Bucks

• Numbered Maverick Colorway art print by Ivan Caro

• Exclusive Herdfunder Edition Maverick T-Shirt

Adds a wearable piece created specifically for this campaign and this Colorway.

$500 Herdfunder

• $500 in Bison Bucks

• Numbered Maverick Colorway art print by Ivan Caro

• Exclusive Herdfunder Edition Maverick T-Shirt

• Exclusive Herdfunder Edition Maverick Hoodie

A deeper level of support with multiple Herdfunder-only items tied directly to the Maverick Colorway.

$1,000 Herdfunder

• $1,000 in Bison Bucks

• Numbered Maverick Colorway art print by Ivan Caro

• Exclusive Herdfunder Edition Maverick T-Shirt

• Exclusive Herdfunder Edition Maverick Hoodie

• Exclusive Herdfunder Edition Maverick Softshell Jacket

Our highest tier, for those who want to be most closely connected to the creation of this Colorway.

WHAT “EARLY ACCESS” MEANS

At Bison, early access isn’t about speed.
It’s about intentional sequencing.

Here’s what that means:

• The Maverick Colorway will be released publicly at a later date.

• Herdfunders participate earlier in the lifecycle, helping fund production before public release.

• Herdfunder items:

  • Are produced specifically for this campaign

  • Include a Herdfunder recognition patch

  • Will be delivered before the public has access

• Mainline Maverick apparel may be sold publicly later, but Herdfunder versions will remain distinct.

You’re not shaping the design — that’s our role.
You’re helping bring it into the world.

ABOUT BISON BUCKS (STORE CREDIT)

• Bison Bucks purchased through this campaign will not be immediately available.

• Credits will be activated 90 days after purchase.

• Once activated, Bison Bucks may be used on any product available on bisontrack.com.

• Bison Bucks are non-refundable and cannot be exchanged for cash.

• Credits follow our standard expiration policy.

We’ll communicate clearly when credits are activated so expectations are aligned.

IMPORTANT TIMING NOTES

• Herdfunding Campaign Dates: January 6 – January 19, 2026

• Bison Bucks activation: 90 days after purchase

• Herdfunder items will ship after core Maverick production and before the public release

• Production updates will be shared throughout the process

WHY COLORWAYS MATTER AT BISON

Colorways are not seasonal drops.
They’re not trends.

They are how the team at Bison expresses our Bisonality — our design language, our priorities, and our standards — through gear.

The Maverick Colorway is one of those expressions.
The Herdfunding Campaign simply gives The Herd the opportunity to support that expression early and be recognized for it.

FINAL NOTE

Once the Maverick Herdfunding Campaign closes:

• These Herdfunder editions will not be offered again

• The numbered Maverick print will never be reproduced

• This opportunity to support the creation of the Maverick Colorway will be gone

Thank you for supporting how we build at Bison.