Carter is our son. You might think we gave Carter a cush job with some baseline tasks so we could float him a paycheck. You'd be wrong! This kid is a hard worker and we're proud of his contributions to Bison! 

Now 17 years old, 2024 is Carter's first official year working for us. Although he started by working primarily with our apparel creation and promotions, it wasn't long before we realized how much he excelled in the trackside service area! Nowadays Carter is juggling those tasks, running the booth while dad makes the rounds or takes measurements at events all over the world and coordinating new apparel launches when we're on the road or back at HQ.

Of course Carter is a racer and we often say we wouldn't put him in any gear we won't sell to the public. Bison suit, gloves, and boots. Helite air vest and KYT helmet. Head-to-toe, Carter reps The Herd on and off the track! He's currently racing a Ninja 250 and would love to give MotoAmerica Junior Cup a shot before he gets too much older.