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It has taken us almost 24 hours to find the words. Scott Briody was our friend first, he just happened to become a customer. He was an exceptional personality in the paddock adored by all because of his hilarious demeanor, willingness (nay, insistence) to help anyone, and his big heart. 

On behalf of Tosha, myself and the entire Bison team, I extend our condolences to the friends, family and fellow competitors of Scott Briody.

If you would like to read more about Scott and the impact he had on us directly, please read the blog “In Loving Memory of Scott Briody, 1971-2022” just posted to our website. 

This industry takes some thick skin, er, hides! Outfitting motorcycle riders and racers can be a harrowing career at times. Check out this new blog from Rob and get a little peek behind the curtain at what happens when one of our own hits the asphalt.

Maybe you’ve heard the story about my first custom suit and the subsequent effect it had on my wife and I starting the Bison brand. If you haven’t, I’ll give...

Emotions run high in racing. On a race weekend it's not unusual to see sheer elation in the same moments as complete devastation. Tears are shed, out of both joy and pain.

In the case of Bison Co-Founder Rob Lackey though, tears typically aren't an option! He's seen a lot of highs and lows over the years, so what event finally made him snap the drought and cry like a baby?

We’ve come a long way since our MotoAmerica debut just a few years ago. With that growth comes added pressure, stress and workload which can be hard to mitigate!⁠ In this blog, we pull back the curtain on the start-of-season scramble, and it's intense!

With NFTs permeating almost every industry throughout the past couple of years, it was almost inevitable that they would soon be seen within motorcycling, and now that is the case.For...

With six available options of brands/makes of compatible air vests, our AirHide equipped suits and jackets are the most versatile on the market. You may think this is too good...

If you're reading this you may have already made the decision to purchase from Bison, which is a great thing! But like varying models and trims of an automotive brand, there are several different suit options in the Bison catalog. Today we are going to dive into the differences in each model (Thor.1, Thor.2, Vintage Rebirth) and help you determine which is right for you.