Unlock Early Access to Crash-Tested Gear As Seen in MotoAmerica

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The Gear That Outcrashes Your Bike—And Fits Like It Was Grown, Not Sewn

Crash Tested. Custom-Fit. Designed in the U.S.

Sign up now to unlock early access to Bison’s limited MotoAmerica gear drop — and claim early access to our MotoAmerica Lifestyle Bundle before the next race drops.

Get Early Access

Attention Racers: Race Day Is Coming. Get Exclusive Early Access to Crash-Tested Gear Built to Walk Away.

Crash-Tested.

Custom-Fit. Built in the U.S.

You’ve spent thousands on a bike. Why gamble on the gear meant to save your life?

Most riders assume spending more money on custom gear means better safety.

At Bison, we don’t just stitch leather together and call it “custom.” We engineer second-skin protection built from real crash data, rider feedback, and American craftsmanship.

This isn’t the full offer yet.

But if you sign up now, you’ll be the first to unlock:

An exclusive MotoAmerica discount

Priority access to race-ready custom gear

Get Early Access

Here's what you'll get

Crash-Tested in Real MotoAmerica Events

Custom Fit with 2 Year Warranty on materials and workmanship

Titanium-Knuckled Gloves Designed to Match

Fast Production Timeline — Ready for Your Track Day

Designed and Backed in the USA

Mike B.

MotoAmerica Club Racer

"Bison gloves held up in a 120 mph highside. I walked away. Unreal."

Alyssa P.,

Women’s League

“Finally, a suit that fits like it was built for me… because it was.”

Be first in line for the gear built to survive the track.

Join 5,000+ Riders Who Refuse to Compromise

Get Early Access

FAQ

What do I get for signing up early?

You’ll get priority access to our MotoAmerica Lifestyle Bundle before public release.

All gear comes with a Fit Guarantee & 2 Year Warranty against manufacturing or material defects for unused gear.

Bison is a rider-first gear company born from frustration when co-founder Rob Lackey faced a $2,000 bill for a “custom” suit that still came with compromises, he and his wife Tosha saw a better way. They created Bison to deliver fully bespoke, crash-ready race gear without the luxury markup. Backed by real riders, refined through trackside feedback, and fueled by a family who literally sold their home to bring it to life, Bison isn’t just a gear company, it’s a commitment to every racer who refuses to settle.

Refund Policy