Bright Future

As featured in the...

Sneakerhead Culture Meets Motorcycling: Bison Unveils First Limited Edition Bright Future Colorway

We are excited to introduce the start of a new era with the Bison Bright Future Colorway Collection!

Bright Future gear is in stock and ready for purchase in off-rack sizes. Items included in the collection include each of our three unique glove models, four styles of undersuits, our all-new Bison helmet bag and (a Bison first) standard-sized Thor.1 and Thor.2 cowhide suits.

Designed by New York fashion designer Ivan Caro, the Bright Future livery represents the first design in what is intended to be a complete line of unique and tasteful colorway offerings, with new designs being offered annually. The design layout features bright, asymmetrical vertical stripes which represent our upward trajectory as a business and community - our bright future - while reflecting our racing roots with a timeless look. This understated design is universally appealing while also being unique and unmistakable.

As an added bonus, the first 100 customers to order over $500 in Bright Future gear will receive a special gift box which includes a limited edition hat, shirt and socks as well as a numbered Ivan Caro sketch! Head to today and order one of everything before they're gone! 😉